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Market Readiness Assistance

MRA Grant: Up to S$100,000 for Overseas Expansion

The Market Readiness Assistance (MRA) Grant supports Singapore companies venturing into new overseas markets. Get up to 70% funding for market research, promotion, and business development activities.

Grant Details


 Funding Level
Up to 70%

 Max Support
S$ 100,000

 Project Duration
Up to 24 months

Processing Time
6-8 Weeks

What Projects Are Supported?

MRA covers three categories of overseas market development 

  • Market Research

  • Understand your target market
  •  Market feasibility studies
  •  Consumer research
  •  Competitor analysis
  •  Regulatory research
  • Market Promotion

  • Build brand awareness overseas
  •  Trade fairs & exhibitions
  •  Marketing campaigns
  •  PR activities
  •  Product launches
  • Business Development

  • Establish overseas presence
  •  Partnership development
  •  Distribution setup
  •  Market entry strategy
  •  Pilot projects
  • Eligibility Criteria

  • Your company must meet these requirements
  •  Registered and operating in Singapore
  •  At least 30% local shareholding
  •  First-time or early-stage overseas market expansion
  •  Targeting new overseas market (with annual revenue less than S$ 100K in the new market)
  • Not Eligible

  • These scenarios are not supported
  •  Existing overseas operations or subsidiaries
  •  Markets where company already has presence
  •  General business trips without market development activities
  •  Purchase of real estate or working capital

Popular Target Market 

Where Singapore SMEs are expanding with MRA support 

01

people walking on pedestrian lane during daytime

Southeast Asia

  • Indonesia
  • Vietnam
  • Thailand
  • Philippines

 

02

A large building with a gate in front of it

Greater China

  • China
  • Hong Kong
  • Taiwan

 

03

photo of Taj Mahal

South Asia

  • India
  • Bangladesh
  • Sri Lanka

 

04

white red and green map

Others

  • Middle East
  • Europe
  • Americas
  • Africa

 

How We Help You Apply

Our proven process for MRA applications



 Market Assessment
Evaluate target market viability and MRA suitability


 Activity Planning
Design market entry activities and budget allocation


 Proposal Development
 
Craft compelling application with market research


 Submission & Approval
 
Submit to Enterprise Singapore and manage process


 Activity Execution
 
Execute market development activities with compliance


 Claims Management
 
Handle all claim submissions and documentation

Ready to Expand Overseas with MRA?

 Check your eligibility and discover how MRA can fund your market expansion